ICA India’s recent campaign on 100% copper AirConditioners proved a major success by reaching out to consumers across a broad range of digital platforms.
The 100% Copper Advantage campaign stood out for all the right reasons, reaching an estimated 4M consumers using a combination of both paid and organic promotions.
Creative content like ads, videos, Gifs, animation, polls, contests, quizzes and games ran across Facebook, Twitter, Instagram, LinkedIn and YouTube, with accompanying hashtag campaigns #100percentCopper and #Aircon2018.
The campaign took a serious and light hearted approach at the same time. Alongside serious educational information about the energy, health and efficiency advantages of copper backed Acs, the campaign engaged the public with eye catching material.
ICA India has been at the forefront of improved Air Conditioning systems in the country. It recognized early on the opportunity to transfer the latest copper-based heat exchanger technology to manufacturers in India.
ICA also saw the need to educate consumers about the advantages of purchasing efficient and long-lasting ACS and making sure they are installed properly.
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